Na'o le Soifua MaloloinaFa'alauiloa anotusi moniCreatine gummyse toe fa'alelei le $5M Fitness Snack Maketi
Chewable Creatine Target Gen Z ma Taimi-Taimi Ta'aloga ma le Tofo-Muamua Fa'afouga
Justgood Health, o se faʻalavelave i meaʻai suamalie, i aso nei na faʻaalia lanaCreatine gummys, o se alu ese faʻafuaseʻi mai paʻu palapala ma capsules. Fuafuaina mo pa'aga B2B, o nei gummies, fa'asaienisi-fa'asaienisi fa'amoemoe e pu'eina le 58% o tagata ta'alo-ta'alo ua tu'u le creatine ona o le tofo ma fa'afitauli faigofie (Global Sports Nutrition Report, 2024). Faatasi ai ma le 2.5g o le micronized creatine monohydrate i le laulau ma leai se suka, o le oloa e paʻu i le $5B "meaʻai meaai" - lea e 74% o Millennials e faʻamuamua le feaveaʻi nai lo tu masani.
Le SiliCreatineTu'u-Tu'ese: Aisea 63% o Tagata Fa'aoga Fa'amavae
E ui ina fa'amaonia fa'amanuiaga a le creatine mo le tuputupu a'e o maso ma le fa'atinoga o le mafaufau, e tumau pea le fa'aletonu.
O suʻesuʻega faʻatau a Justgood Health ua faʻaalia:
47% e le fiafia i mea lanu penisina.
32% galo ona inu fualaau pe a uma le toleniga.
29% aloese mai le fa'afefiloiina lautele o pauta.
O le gummy format e foia ai nei tiga e ala i:
Stealth Dosing: Ufiufi i mago teropika po o tofo berry oona
Ta'alo-Ta'alo Sauni: O taga e mafai ona toe fa'amauina e mafai ona fa'asalaina i sauna ma ogalaau o ta'avale.
"O lea lavacreatinemo le tupulaga TikTok," o le tala lea a Jake Torres, o se tagata suʻesuʻe muamua. "E pei o Skittles, ae latou te faʻamalosia atili ai oe."
Fa Maketi Fa'atau mo Fa'alavelave
Tagata Ta'alo a le Kolisi: 81% e mana'omia ni fa'aopoopoga fa'apitoa, fa'alelei (NCAA Survey).
Malosi o Tama'ita'i: 68% e sili atu i pulumu nai lo pa'u "tele" (Soifua Maloloina a Tamaitai, 2024).
Office Warriors: 55% o tagata faigaluega mamao mea'ai a'o faamalositino i le aoauli.
Fa'alautelega Fa'alelalolagi: Filifiliga fa'amaonia Halal mo maketi i Sasa'e Tutotonu.
The Science of Sour: Fa'afefea ona Fa'ateleina e le Tofo le Tausi
Justgood Health's pateni tekinolosi fa'aogaina suau'u citrus e fa'apa'ucreatine'oona e aunoa ma ni mea suamalie.
O se suʻesuʻega UCLA 2024 na maua:
89% o tagata fa'aoga e sili ona fiafia i gummies nai lo pauta.
2.1x maualuga le pipii i luga ole 12 vaiaso.
B2B Goldmine: Fa'asinomaga Fa'afeiloa'i Virality
E maua e paaga:
TikTok-Ready Kits: Lu'i fuafuaina muamua pei o #GummyGains.
Shape Studio: Tu'u mai logo e fai ai fa'ailoga gummy fa'ailoga.
Lomiga Fa'atapula'a: Pumpkin spice creatine mo le pa'ū, peppermint mo aso malolo.
O se pailate ma GymShark na va'aia a latou fa'a'a'aiga gummies e tofo i le tarako i TikTok, fa'aola le 500K upegatafa'ilagi i le 72 itula.
Taimi meli: Me-02-2025